Well, for me, without even going to the web link and seeing what they said.  I would have to pick my one lure as a jig.  Extremely versitile, it can cover a wide variety of depths, speeds, and presentations.  Hopped on the bottom, dragged on the bottom, vertically flipped and pitched.  Swimming it thru cover. Ripped off the bottom.  Vertically jigged.  It can be spiced up with any type of trailer.  Definitely my choice of an only lure.  But then, what would all the tackle manufactures do????  I consider being verstile much more important than thinking about one lure.  Again, presentation to achieve the strike is the name of the game.  I don't care what the lure is.
  Mark

Hi Jim,

I am probably with Mark and the article when it comes to choosing jigs as one of the most versatile lures we have available to us. I love 'em!

To answer your first question... I would say, "No." BUT! I believe you could probably narrow it down to maybe three baits and always have success.

Chris

I found that a grub has been pretty versatile for me this year. You can drag or hop it on the bottom. I also had strikes as it was falling to the bottom, and you can swim it through various depths with good action from the tail. I caught large and smallmouth on it this year. It works when the bite is tough too. Much like Mark was saying about the jig. It probably wouldn't be as effective in other states, but is good in Washington.

It all depends on which part of the country your fishing. In the south it would have to be a crankbait. Here and in the north it would have to be a jig. YOu can swim it arattically or fish it slow. Everyone should try fishing a jig like a spinnerbait. I caught a fish doing it last year. Even ask the Mr. Payseno. It was awsome. Best strike I've ever had.

Quit bragging Russ. It from all those years in the south.

Well I would almost have to argue against the crankbait in the south Nick. A great bait, don't get me wrong. I love them, but cover is so thick in spots that you would have better luck with others, especially if you only had one. Now southern CA is different than the "South." If I was in the south, I would say the jig or a Texas-rig worm. As much as that article boasted the jig, a texas-rigged worm has probably won more money over the years than a jig.