Rob,

That answer would be pure confidence in you baits, no matter what brand. I have found that many brands work and started trying the lucky craft baits this year and have found that some of them produce better than any other crankbait in my box. You just have to figure out which ones work better for certain situations. They are one my go to baits now for bringing in better fish. You will find that most of the guys in the club won't invest in baits like these or haven't even really looked at them because of the price.

Thats okay with me. It just gives me an advantage.
Russ

I love crankbait  fishing, If  there is any form of bass fishing that i would say i have some slill in it would be fishing cranks.  I have yet to use a high dollar bait like a lucky craft. I could be persuaded to make such investments if i could see the need.  Have any of you  fished  these high dollar crankbaits? If you have have you noticed a difference?
as it is i am happy  with hot lips and  poe's.. anyone have reasons why I should invest in some spendy baits???